Twittering is a very much effective tool to communicate and the other advantage is that it is very user friendly and simple to use.
Reputed marketers are already using this platform to expand their business by knowing more people and sharing resources about what they are doing.
Prospecting
You can choose to "follow" people of similar interest. You need to start with at least one friend with the target interest and you link up with his "followers" from there. After they have accepted your request to follow them, they may also return the favor by following you. From there you can communicate with them.
Your messages can be bout your life, some updates or sharing of information, or even questions. Only those following you can see your message. You may want to post some useful message to attract followers.
Increase exposure
After you built a considerable size of "followers" they get automatically updated about what you are doing. You can post updates about your business or just snippets of your life.
Always remember to include a link to your website so that interested people can visit. You can update your status every one hour or once a day. The more you post, the more time you will be seen.
Direct Traffic to your Website
You can conduct a promotional campaign on Twitter by offering your "followers" a free trial or your product or services. Another way to get traffic to your website is by offering "free gift" when people "follow" you.
Twitter is a very good tool to communicate. Followers can see your messages and updates, This is very important to build relationship, especially if you are in the Networking business.

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